Book A Free Consultation Right Now!
Are you struggling to make your Proptech product stand out in a crowded market?
Leave Proptech PR to us! Stand out in the crowd.
How Growtika's PropTech PR Services Can Help You
PR is not just about gaining visibility in top publications, but also ensuring your target audience consistently sees you in a positive light. At our PropTech PR agency, we elevate traditional PR services by incorporating growth strategies, SEO, content distribution, and more for a comprehensive approach.
PropTech PR Services
PropTech-Focused Public Relations
We offer specialized PR services to enhance your online presence in the PropTech industry. Our services include media relations, content creation, influencer engagement, event coordination, and crisis management. Our team uses data-driven insights and in-depth industry knowledge to tailor a comprehensive PR strategy that meets your needs.
PropTech PR strategy
At Growtika, we pride ourselves on our strategic approach to PropTech PR, ensuring that every campaign is meticulously planned and executed for maximum impact and ROI. Trust us to elevate your brand and establish you as a thought leader in the Proptech industry.
Thought Leadership
We help establish your brand as a thought leader in the PropTech industry by securing organic mentions in reputable publications through our extensive network and PR expertise. We use our knowledge of the PropTech industry and our connections with key journalists, influencers, and publications to position your brand as an innovator and expert in the field. Our aim is to increase your brand's visibility and credibility as a thought leader in the PropTech market.
Conference Speaking Opportunities
Securing speaking engagements at premier Proptech conferences is crucial for establishing your brand as a thought leader in the industry and placing your CEO as a respected authority in the field. Not only does it increase brand visibility, but it also allows for direct engagement with potential clients and industry influencers.
Credible Technical Content
At Growtika, we understand the importance of authentic and knowledgeable content in the PropTech industry. That's why we have built a team of experienced professionals who have a deep understanding of the PropTech industry. Our writers are not just marketers, but individuals with years of industry experience who can effectively communicate the latest trends and developments in the field. Trust us to provide insightful and relevant content that resonates with your target audience.
SEO Optimization for PropTech Companies
We specialize in providing customized SEO solutions for Proptech companies of all sub-niches, including Realestate tech, smart buildings, portfolio management, and more. Our team of experts can help optimize your website, drive quality traffic, and establish a strong online presence through on-page optimization, content strategy, and off-page SEO. Let us help your Proptech company establish itself as a leader in the industry and thrive in the digital space.
Our Methods
Reverse Content Research
We analyze millions of search results, social trends, and data points to identify the content ideas that best match the interests of your target audience to ensure engagement.
Content Creation
We distribute your message to writers and bloggers who create niche content around your offering which grabs your target audience’s attention and builds interest and excitement.
Content Amplification
We amplify your message through unconventional channels, boosting your reach, ranking, and authority and generating inbound inquiries, signups or sales.
Measuring And Improving
We measure the response from your audience throughout the content lifecycle, monitoring feedback, comments, and sentiment and adjusting our approach accordingly.
Frequently Asked Questions
−+What is PropTech PR and how can it help my company?
PropTech PR, short for property technology public relations, is a specialized field of public relations that helps companies in the property technology industry improve their reputation and build trust with their target audience.
−+How does your PropTech PR agency differ from traditional PR?
PropTech PR differs from traditional PR in the way companies reach their target audience. The PropTech target audience is tech-savvy and seeks trusted companies, making it difficult to attract them. PropTech PR must follow the Google EEAT algorithm updates to reach this audience. EEAT stands for Expertise, Authoritativeness, and Trustworthiness, which Google prioritizes to ensure high-quality content for its users. YMYL (Your Money or Your Life) is a term used by Google to categorize websites that offer content that can impact users’ financial stability or well-being, such as finance, health, and safety. By ensuring that PropTech PR strategies meet the EEAT guidelines, we can position our clients as trusted and authoritative sources in the PropTech industry, attracting their target audience and boosting their online visibility.
−+What is the process for creating and executing a Proptech PR campaign?
A well-executed PropTech PR campaign requires careful planning and a strong foundation. Before launching a PR initiative, ensuring that your website presents a professional image with a clear URL structure, optimized on-page content, and an active blog is essential. Without these elements in place, PR efforts may not be effective, as visitors may be unimpressed and less likely to take action.
A strong PR strategy should complement your company’s SEO efforts and aim for organic coverage on top-tier publications, interviews, and podcasts. Our team at Growtika emphasizes a smart content strategy and leveraging our network to secure valuable media opportunities that establish thought leadership and position your brand as an industry innovator.
Get Your In-House Growth Team Now
If you’re ready to discover a new path to growth, tailored to your specific niche, let’s talk...
