TL;DR
- Claim your comparison pages before competitors write them for you
- Seed the knowledge graph with Wikipedia, Crunchbase, and industry directories
- Monitor AI hallucinations about your brand and fix them at the source
- Match how people actually ask AI questions, not how they search Google
- Include when NOT to choose you for credibility signals
- Stack proof in one place: testimonials + case studies + data on the same page
Ask ChatGPT to recommend software in your category. Count how many times your company appears versus competitors. That gap is the problem this guide solves.
We've spent the past year running these practices across B2B SaaS companies in cybersecurity, DevTools, and vertical SaaS. Some practices moved citation rates significantly. Others were noise. What follows is what worked.
Each practice includes the specific action to take, why it works mechanically, and how to measure if it's working.
Claim Your Comparison Pages
Write the "[You] vs [Competitor]" page before someone else does
"[Your product] vs [Competitor]" is one of the highest-intent query patterns in AI search. When someone asks ChatGPT to compare two products, the AI looks for a definitive source. If you haven't written that comparison, a third party has. And their version probably doesn't favor you.
The fix is simple: create comparison pages for your top 5-10 competitors. Not marketing fluff. Honest, detailed comparisons that acknowledge competitor strengths while highlighting your differentiation.
The key is honesty. Say where competitors win. AI systems can detect one-sided marketing and will prefer balanced sources.
Start with a comparison table (features, pricing, best-for). Follow with detailed sections on each differentiator. End with "Choose [Competitor] if..." and "Choose [Us] if..." This structure gives AI exactly what it needs to answer comparison queries.
Seed the Knowledge Graph
Establish facts about your company in places AI trusts implicitly
AI systems don't just search websites. They reference knowledge bases: Wikipedia, Crunchbase, LinkedIn company pages, industry directories. These sources establish "facts" about your company that AI treats as ground truth.
Priority order: (1) Claim and complete your Crunchbase profile. (2) Update your LinkedIn company page with accurate data. (3) If you qualify, work toward a Wikipedia entry. (4) Get listed in industry-specific directories.
Monitor and Fix AI Hallucinations
Track what ChatGPT says about you. Correct errors at the source.
Ask ChatGPT about your company right now. There's a good chance it will say something wrong: incorrect founding date, wrong pricing, outdated features, or even confuse you with another company entirely.
Match Conversational Query Patterns
Write for how people talk to AI, not how they search Google
The difference matters. AI queries are longer, include context, specify constraints, and often use first person. Content optimized for Google's keyword patterns misses these conversational structures entirely.
The fix: write content that mirrors conversational patterns. Use FAQ sections with first-person questions. Include specific constraints in your headings.
Structure Data for Extraction
Tables, specs, and structured formats that AI can quote directly
AI systems love structure. When you present information in tables, spec lists, or clear comparison formats, AI can extract and cite it directly. Prose paragraphs get summarized and paraphrased. Tables get quoted.
Stack Proof on Single Pages
Testimonials + case studies + data + reviews on one URL
Most websites scatter proof across multiple pages. This works for human navigation but fails for AI citation. AI wants to cite one authoritative source.
Answer the Follow-Up Question
Anticipate what they'll ask next. Answer it on the same page.
AI conversations are multi-turn. Content that answers the likely follow-ups on the same page gets cited more than content that only answers the first question.
"What's the best X?" → "How much does it cost?" → "What are the limitations?"
"How does X work?" → "Is it hard to set up?" → "What support is available?"
Create an LLM Sitemap
A new layer of site architecture designed specifically for AI consumption
XML sitemaps tell search engines what pages exist. LLM sitemaps tell AI systems what your content means and how it connects.
Build Citation Chains
Get mentioned by sources AI trusts. Mentions matter more than links.
This isn't link building. AI systems don't weight backlinks the way traditional search engines do. What matters is being mentioned in sources AI already trusts.
Signal Freshness Everywhere
Timestamps, schema, and connections that prove your content is current
AI systems favor recent content. But "recent" isn't just about when you published. It's about demonstrating freshness through multiple signals.
Changing dates without updating content is a short-term hack that damages trust. Make real updates: refresh statistics, add new information, remove outdated sections. Earn the new timestamp.
All 10 Practices: Quick Reference
The Bottom Line
ChatGPT SEO isn't a mystery. It's a system. AI pulls from specific sources, favors certain content structures, and rewards companies that make information easy to extract and verify.
Pick three practices from the table above. Implement them this month. Measure citation rates before and after. The data will tell you what to prioritize next.
Yuval Halevi
Helping SaaS companies and developer tools get cited in AI answers since before it was called "GEO." 10+ years in B2B SEO, 50+ cybersecurity and SaaS tools clients.