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    Our Investors Keep Asking About AI Visibility. What Should We Tell Them?

    Yuval Halevi · January 2026 · 7 min read

    Board meetings used to be about MRR, CAC, and retention. Now there's a new question: "What's our AI visibility strategy?"

    Your investors read that buyers are using ChatGPT to research solutions. They heard that competitors are showing up in AI recommendations. They want to know if you're paying attention.

    Here's how to answer them with confidence, whether you're ahead, behind, or just getting started.

    TL;DR

    • Frame AI visibility like brand marketing: important, but hard to attribute directly
    • Show them leading indicators (citations, entity consistency) not just lagging results
    • Be honest about timelines: Perplexity in weeks, ChatGPT in months
    • Have a plan and budget ready, even if you're just starting

    What Investors Are Actually Asking

    When investors ask about AI visibility, they're really asking three things:

    1
    "Are you aware this is happening?"
    They want to know you're paying attention to shifts in buyer behavior. Demonstrating awareness shows strategic thinking.
    2
    "Are competitors ahead of you?"
    They're worried about competitive position. If competitors are in ChatGPT and you're not, that's a potential pipeline problem.
    3
    "Do you have a plan?"
    They don't need to see results yet. They want to know you're thinking about it and have a roadmap.

    The Framework for Investor Conversations

    Structure your response around these four elements:

    Sample Talking Points by Scenario

    Here's exactly what to say based on where you are:

    Select Your Scenario
    Get ready-to-use scripts for your situation
    Your Script

    "We've recognized AI visibility as a strategic priority and are taking action. We've completed our baseline assessment and engaged an agency. Our 90-day plan focuses on foundation work first: entity consistency, schema markup, and initial authority building. We expect measurable Perplexity results within 6-8 weeks."

    Questions You'll Get (And How to Answer)

    Prepare for these follow-up questions:

    "What's the ROI on this?"
    Your Answer

    "AI visibility is similar to brand marketing. Direct attribution is challenging, but we can track proxy metrics: brand search volume, direct traffic, and 'how did you hear about us' survey responses. The bigger risk is NOT being visible when 30%+ of buyers use AI for research."

    "How much are we spending on this?"
    Your Answer

    "We're allocating 10-30% of our marketing budget to AI visibility. That includes agency fees, content production, and PR investment. It's a meaningful investment that reflects how important this channel is becoming."

    "Why isn't this faster?"
    Your Answer

    "Different AI platforms update differently. Perplexity uses real-time web access, so we see results in weeks. ChatGPT updates its training periodically, so changes take 60-180 days to appear. We're focusing on quick wins first while building the foundation for ChatGPT."

    "Should we hire someone for this?"
    Your Answer

    "At our stage, we're using a specialized agency. GEO expertise is rare and hard to hire for. Once we have established playbooks and proven results, we'll evaluate bringing it in-house. For now, agency gives us speed and expertise without headcount commitment."

    What NOT to Say

    Avoid these common mistakes:

    "We don't think AI visibility matters yet"
    This sounds like you're not paying attention to market shifts.
    "We'll be #1 in ChatGPT in 3 months"
    Overpromising destroys credibility. Be realistic about timelines.
    "We haven't looked into it"
    Shows lack of awareness. Have a baseline assessment ready.
    "It's just SEO with a different name"
    Shows you don't understand the differences.
    The Bottom Line

    Investors want to see awareness and a plan. They don't expect you to dominate ChatGPT already. They want to know you're thinking about it strategically.

    Frame it like brand marketing. Important, hard to attribute directly, but increasingly essential as buyer behavior shifts.

    Show leading indicators. Track what you can measure (citations, entity consistency) while explaining the lag on ultimate outcomes (ChatGPT recommendations).

    Frequently Asked Questions

    Yuval Halevi

    Yuval Halevi

    Helping SaaS companies and developer tools get cited in AI answers since before it was called "GEO." 10+ years in B2B SEO, 50+ cybersecurity and SaaS tools clients.