AI Is the New
Growth Channel
Traditional channels are plateauing while AI-driven discovery is exploding. 73% of B2B buyers now use AI for vendor research. Add AI visibility to your growth stack before competitors own this channel.
Trusted by leading companies
The Growth Lead's AI Challenge
Why traditional growth playbooks are incomplete
Traditional Channels Plateauing
Paid ads are getting more expensive, SEO growth is slowing, and you need new channels to hit aggressive growth targets.
Missing the AI Discovery Wave
Your competitors are getting mentioned by ChatGPT and Perplexity while you're invisible. You're losing deals before they enter your funnel.
No AI Growth Playbook
You've mastered paid, SEO, and content marketing—but AI-driven discovery is a new channel you haven't cracked yet.
Can't Attribute AI Pipeline
You suspect buyers are using AI for research, but you can't measure the impact or prove ROI to leadership.
Traditional Channels Plateauing
Paid ads are getting more expensive, SEO growth is slowing, and you need new channels to hit aggressive growth targets.
Missing the AI Discovery Wave
Your competitors are getting mentioned by ChatGPT and Perplexity while you're invisible. You're losing deals before they enter your funnel.
No AI Growth Playbook
You've mastered paid, SEO, and content marketing—but AI-driven discovery is a new channel you haven't cracked yet.
Can't Attribute AI Pipeline
You suspect buyers are using AI for research, but you can't measure the impact or prove ROI to leadership.
Add AI to Your Growth Stack
AI visibility as a measurable growth channel
AI Channel Strategy
Add AI visibility as a growth channel alongside paid, SEO, and content with clear targets and attribution.
Quick-Win Implementation
Identify the fastest paths to AI visibility based on your existing assets and competitive landscape.
Growth Experiment Framework
Test and iterate on AI visibility tactics with the same rigor you apply to other growth channels.
The AI Growth Opportunity
Growth Stack Transformation
Before and after adding AI visibility
Growth Impact Metrics
What changes when you add AI visibility
Assess Your AI Growth Opportunity
Discover how AI visibility can add to your growth stack with a personalized assessment.
Get Growth AssessmentGrowth Lead Capabilities
Tools for AI-driven growth
AI Channel Activation
Launch AI visibility as a measurable growth channel with clear KPIs and attribution.
- Channel-specific targets
- Attribution modeling
- Pipeline tracking
Growth Experimentation
Run systematic experiments to optimize your AI visibility with data-driven decisions.
- A/B testing frameworks
- Rapid iteration cycles
- Performance optimization
Performance Dashboard
Track AI visibility metrics alongside your other growth channels.
- Real-time monitoring
- Competitive benchmarks
- Trend analysis
Scaling Playbook
Once you've proven AI visibility works, scale it across your marketing mix.
- Scaling frameworks
- Resource planning
- Team enablement
Frequently Asked Questions
AI visibility is a discovery channel like SEO or paid:
- Buyers use AI to research vendors and solutions
- Being recommended by AI influences purchase decisions
- It's measurable and optimizable like other channels
- It compounds over time like organic search
- Lower CAC than paid once established
Quick wins depend on your current assets, but typically include:
- Optimizing existing high-performing content for AI extraction
- Building entity clarity on your website
- Creating structured comparison and evaluation content
- Leveraging existing authority signals
- Most teams see initial results in 60-90 days
We track AI visibility like any growth channel:
- AI citation rate and brand mention frequency
- Referral traffic from AI platforms (especially Perplexity)
- Pipeline influenced by AI-driven discovery
- Competitive share of voice in AI recommendations
- Cost per AI-influenced lead vs. other channels
Absolutely. Our approach is experiment-driven:
- Hypothesis-based testing for different optimization tactics
- Rapid iteration cycles (faster than traditional SEO)
- Clear success metrics for each experiment
- Scaling winners, killing losers
- Data-driven decision making throughout
AI visibility amplifies existing channels:
- SEO content becomes AI-citable content
- Demand gen gets validated by AI recommendations
- Sales enablement benefits from AI credibility
- Brand awareness compounds across channels
- No cannibalization—pure additive growth
Resources for Growth Leads
Get Your In-House Growth
Team Now
If you're ready to discover a new path to growth, tailored to your specific niche, let's talk...
Book a Free Consultation Call