Your Product Is Missing
From AI Recommendations
When buyers ask AI 'What's the best tool for X?', your product isn't in the answer. 68% of B2B buyers now ask AI for product comparisons. If you're not recommended, you're not considered.
Trusted by leading companies
The Product Marketer's AI Challenge
Why great positioning isn't translating to AI
Product Not Mentioned by AI
When buyers ask AI 'What's the best tool for X?', your product isn't in the answer—even though it should be.
Positioning Lost in AI Translation
You've crafted perfect positioning, but AI summarizes your product incorrectly or incompletely. Your differentiation isn't coming through.
Competitors Win AI Comparisons
When buyers ask AI to compare solutions, competitors get recommended while your product is absent or misrepresented.
Launch Momentum Fades
Product launches get initial coverage but don't persist in AI recommendations. You're constantly starting from zero.
Product Not Mentioned by AI
When buyers ask AI 'What's the best tool for X?', your product isn't in the answer—even though it should be.
Positioning Lost in AI Translation
You've crafted perfect positioning, but AI summarizes your product incorrectly or incompletely. Your differentiation isn't coming through.
Competitors Win AI Comparisons
When buyers ask AI to compare solutions, competitors get recommended while your product is absent or misrepresented.
Launch Momentum Fades
Product launches get initial coverage but don't persist in AI recommendations. You're constantly starting from zero.
Win AI Product Recommendations
Product positioning that AI understands and recommends
Product AI Positioning Audit
Analyze how AI platforms currently describe and recommend your product vs. competitors.
AI-First Messaging Framework
Develop positioning that translates accurately into AI recommendations and comparisons.
Competitive AI Positioning
Ensure your product wins when buyers ask AI to compare solutions in your category.
The AI Product Marketing Opportunity
Product AI Visibility Transformation
Before and after AI-optimized product positioning
Product Marketing Impact Metrics
What changes with AI-optimized positioning
Audit Your Product's AI Presence
Discover how AI currently describes your product and what it takes to win recommendations.
Get Product AI AuditProduct Marketer Capabilities
Tools for AI-optimized product positioning
AI Messaging Optimization
Ensure your positioning translates accurately when AI summarizes your product.
- Entity clarity
- Differentiation signals
- Accurate AI representation
Competitive Positioning for AI
Win when buyers ask AI to compare products in your category.
- Comparison content
- Competitive intelligence
- Category positioning
Launch AI Visibility
Ensure product launches achieve lasting AI visibility, not just initial coverage.
- Launch optimization
- Persistence strategy
- Momentum building
Feature AI Positioning
Make sure AI accurately represents your key features and differentiators.
- Feature articulation
- Use case mapping
- Capability clarity
Frequently Asked Questions
You can't directly control AI, but you can influence it:
- Ensure consistent, clear messaging across all sources AI uses
- Structure product pages for AI extraction
- Build entity clarity so AI confidently knows what you are
- Create comparison content that frames your positioning
- The goal is making AI's job easy—clarity breeds accuracy
Common reasons AI misrepresents products:
- Inconsistent messaging across website, docs, and third-party sources
- Positioning buried in marketing-speak instead of clear statements
- Lack of structured product information AI can extract
- Outdated information in AI training data
- We audit and fix all of these
Winning comparisons requires strategic content:
- Create authoritative comparison pages on your own site
- Ensure third-party reviews accurately represent your differentiation
- Build category content that establishes your positioning
- Make it easy for AI to understand where you win
- Monitor and iterate on comparison performance
AI visibility for launches requires planning:
- Real-time platforms (Perplexity) reflect launches quickly
- Static training platforms (ChatGPT) take months to update
- Strategy: launch with real-time optimization, build for static training
- Persistence requires ongoing content and authority building
- We help plan launches for maximum AI impact
AI positioning integrates with your current work:
- Adds AI lens to positioning development
- Enhances existing messaging frameworks
- Plugs into launch playbooks
- Doesn't replace—it extends and amplifies
- Same positioning, optimized for AI discovery
Resources for Product Marketers
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If you're ready to discover a new path to growth, tailored to your specific niche, let's talk...
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