You asked ChatGPT about your company. The response made you wince. Wrong pricing. Outdated product description. Features you sunset two years ago. A positioning statement from your Series A deck.
This isn't a minor annoyance. Every prospect asking about you gets the same wrong answer.
TL;DR
- ChatGPT doesn't pull real-time data. It learned about you from training data with a cutoff date.
- Wrong info usually comes from: outdated web content, conflicting sources, or weak entity signals.
- You can't "edit" ChatGPT directly, but you can fix the sources it learns from.
- Timeline to fix: 60-180 days depending on severity and your authority.
Why This Happens
ChatGPT doesn't know your company. It knows what it read about your company during training. And it reads everything: your website, news articles, reviews, Reddit threads, job postings, press releases, LinkedIn posts.
When those sources conflict, ChatGPT picks what seems most authoritative. Sometimes it picks wrong. Sometimes it averages conflicting info into something that's half-true. Sometimes it hallucinates entirely.
AI systems don't just search websites. They reference knowledge bases: Wikipedia, Crunchbase, LinkedIn company pages, industry directories. These sources establish "facts" about your company that AI treats as ground truth. If these sources are inconsistent or outdated, ChatGPT inherits those problems.
Diagnose Your Problem
Different types of misinformation have different root causes and different timelines to fix. Use this tool to identify what you're dealing with:
The Three Root Causes
All wrong information in ChatGPT traces back to one of these three problems:
ChatGPT's knowledge has a cutoff. If you pivoted, rebranded, or changed pricing after that date, it doesn't know.
Your website says one thing. G2 says another. Old articles say a third. ChatGPT averages them into mush.
ChatGPT isn't confident about who you are. So it guesses, fills gaps, or hallucinates.
How to Fix It
You can't email OpenAI and ask them to update your company info. But you can fix what ChatGPT learns from.
1. Audit the damage. Ask ChatGPT 10-15 questions about your company. Pricing, features, use cases, comparisons. Document every error. This is your fix list.
2. Fix your own sources first. Your website, LinkedIn, Crunchbase, G2 profile. Make sure they all say the same thing. Consistent entity information is the foundation.
3. Create authoritative content. For every wrong answer, create a definitive page on your site that answers it correctly. Structured data. Clear headlines. Extractable facts.
4. Build authority signals. ChatGPT trusts sources that other sources trust. PR mentions, industry publications, podcast appearances. This is what moves the needle fastest.
5. Wait (or accelerate). ChatGPT updates its training periodically. Timeline: 60-180 days. You can accelerate by building authority that makes your new content impossible to ignore.
Wrong information in ChatGPT is a symptom. The disease is weak or inconsistent entity presence across the web.
Quick fixes don't exist. Anyone promising to "update ChatGPT" in a week is lying. This requires systematic authority building.
The longer you wait, the worse it gets. Every day, prospects are asking ChatGPT about you and getting wrong answers. That's pipeline you're losing right now.
Frequently Asked Questions
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Yuval Halevi
Helping SaaS companies and developer tools get cited in AI answers since before it was called "GEO." 10+ years in B2B SEO, 50+ cybersecurity and SaaS tools clients.