430 Million Users Have Copilot in Their Workflow.
When They Ask, Do You Appear?
Copilot is embedded in Microsoft 365, Teams, Edge, Windows. When enterprise users ask about solutions, your competitors show up. We make sure you do too.
Get Your Copilot Visibility AuditTrusted by leading companies
Why You're Missing Microsoft AI
Over 430 million users are asking Copilot—without finding you
430 Million Enterprise Users. Zero Visibility.
Copilot lives in Windows, Edge, Microsoft 365, and Teams. Over 430 million enterprise users interact with AI where they work. When they ask for vendor recommendations in your category, your competitors appear. You do not.
Microsoft Powers Enterprise Productivity
The Microsoft ecosystem powers enterprise productivity globally. Over 90% of Fortune 500 companies use Microsoft 365. If Copilot doesn't recommend your brand, you're invisible to the largest enterprise user base in the world.
Bing Powers Copilot. You Optimized for Google.
Copilot's web knowledge comes from Bing. Not Google. Most companies optimize only for Google and ignore Bing entirely. Weak Bing presence means weak Copilot visibility. Your Google rankings mean nothing here.
Decision-Makers Use Copilot Throughout Their Workday
Enterprise buyers don't switch to ChatGPT for research. They use Copilot embedded in their workflow. Email composition. Document creation. Meeting preparation. They're getting AI recommendations while working. Are you included?
How We Fix Copilot Visibility
Strategic optimization for the Microsoft ecosystem
Microsoft Ecosystem Audit
Comprehensive analysis of your visibility across Copilot, Bing, and Microsoft's AI surfaces where enterprise users discover solutions.
Bing Authority Building
Build the Bing-specific presence that powers Copilot recommendations. Most companies ignore Bing—we leverage this gap.
Multi-Surface Strategy
Optimize for Copilot across Windows, Edge, Microsoft 365, and Teams—capturing enterprise users wherever they work.
The Microsoft AI Opportunity
The Growtika Effect
From invisible to Microsoft AI leader
Bing Rankings
Copilot Citations
Queries missing you
Our Proven Copilot SEO Process
A systematic approach to Microsoft AI visibility
Ecosystem Audit
We analyze your visibility across Copilot, Bing, and Microsoft AI surfaces.
Gap Identification
We identify where you're missing from the Microsoft AI ecosystem.
Strategic Build
We create Bing-optimized content that powers Copilot recommendations.
Multi-Surface Deploy
We ensure visibility across all Copilot integration points.
Ecosystem Audit
We analyze your visibility across Copilot, Bing, and Microsoft AI surfaces.
Gap Identification
We identify where you're missing from the Microsoft AI ecosystem.
Strategic Build
We create Bing-optimized content that powers Copilot recommendations.
Multi-Surface Deploy
We ensure visibility across all Copilot integration points.
PeopleLoveWorking With Us
"Having worked with many SEO agencies and been disappointed 95% of the time, Growtika is the exceptional 5% that's directly impacted our business as a true dedicated partner."
Asaf Raz
CMO @ Agora
"What stood out most was their combination of high-quality work and tangible results, paired with a great attitude."
Tom Sadon
Head of Marketing @ Clutch
"Growtika delivered exceptional results and pipeline growth with their deep-tech industry expertise."
Mor Levy Gayer
VP Marketing @ Groundcover
"Their strategic approach to SEO, AI search and content marketing has transformed our online presence and lead generation."
Cinthia Portugal
CMO @ Checkly
"We hired Growtika's team because of their proven expertise and hands-on approach. Their ability to work well with our team and integrate their SEO & GEO recommendations into existing growth efforts was extremely impactful and effective."
Stephen Lowing
VP Marketing @ Apono
"Outstanding ROI on our marketing investment. They truly understand the B2B SaaS landscape."
Mor Levy Gayer
VP Marketing @ Groundcover
"Having worked with many SEO agencies and been disappointed 95% of the time, Growtika is the exceptional 5% that's directly impacted our business as a true dedicated partner."
Asaf Raz
CMO @ Agora
"What stood out most was their combination of high-quality work and tangible results, paired with a great attitude."
Tom Sadon
Head of Marketing @ Clutch
"Growtika delivered exceptional results and pipeline growth with their deep-tech industry expertise."
Mor Levy Gayer
VP Marketing @ Groundcover
"Their strategic approach to SEO, AI search and content marketing has transformed our online presence and lead generation."
Cinthia Portugal
CMO @ Checkly
"We hired Growtika's team because of their proven expertise and hands-on approach. Their ability to work well with our team and integrate their SEO & GEO recommendations into existing growth efforts was extremely impactful and effective."
Stephen Lowing
VP Marketing @ Apono
"Outstanding ROI on our marketing investment. They truly understand the B2B SaaS landscape."
Mor Levy Gayer
VP Marketing @ Groundcover
Is Copilot Ignoring Your Enterprise Solutions?
Get a comprehensive analysis of your Microsoft ecosystem visibility with actionable recommendations.
Get Your Free Copilot AuditCopilot SEO vs Google-Only SEO
Why the Microsoft ecosystem requires a separate strategy
| Aspect | Google-Focused SEO | Copilot SEOBing-Powered | Growtika Approach |
|---|---|---|---|
| Search Engine | Google optimization only | Bing optimization (powers Copilot knowledge) | →Dual-engine strategy: Google + Bing authority |
| User Context | Browser search experience | Embedded in work tools (365, Teams, Windows) | →Productivity-context optimization for work queries |
| Enterprise Reach | Consumer and mixed audience | 400M enterprise users in Microsoft ecosystem | →Enterprise-focused content for Copilot visibility |
| AI Knowledge Source | Google's Knowledge Graph | Bing's index + Microsoft Graph | →Bing entity optimization + LinkedIn presence |
| Multi-Surface | Web search only | Windows + Edge + M365 + Teams | →Cross-surface optimization for all touchpoints |
| Competitive Gap | Highly competitive (everyone optimizes) | Low competition (most ignore Bing/Copilot) | →First-mover advantage in enterprise AI visibility |
The Microsoft Copilot Opportunity
Over 90% of Fortune 500 companies use Microsoft 365. Copilot is embedded in their daily productivity tools—and most competitors ignore Bing optimization entirely. This creates significant first-mover advantage.
Copilot SEO Capabilities
Everything you need to dominate Microsoft AI recommendations
Copilot Tracking
Monitor how Copilot recommends solutions in your industry.
Bing Optimization
Build Bing presence that directly powers Copilot.
Microsoft 365 Strategy
Target Copilot in Word, Excel, PowerPoint, and Teams.
Edge & Windows Integration
Capture users in browser and OS-level AI interactions.
Citation Monitoring
Track your brand mentions across Copilot interactions.
Entity Optimization
Strengthen how Copilot understands your brand identity.
Enterprise Visibility Through Microsoft Ecosystem
A B2B SaaS company was visible on Google but invisible on Bing and Copilot
The Challenge
- •Strong Google rankings, weak Bing presence
- •Zero Copilot visibility
- •Enterprise competitors dominating Microsoft AI
- •Missing 400M+ enterprise users
What We Built
- Bing-specific optimization strategy
- Entity presence in Microsoft ecosystem
- Content structured for Copilot extraction
- Multi-surface visibility strategy
Results After 60 Days
"First-mover advantage in an ecosystem most competitors ignore."
Frequently AskedQuestions
Copilot has unique characteristics for B2B:
Copilot visibility requires Microsoft-specific optimization.
- Embedded in enterprise tools: Microsoft 365, Teams, Windows, Edge
- Bing-powered: Different knowledge source than ChatGPT
- Work context: Users interact during productive tasks
- Enterprise user base: 92% of Fortune 500 use Microsoft
- Different optimization: Bing strategies, not Google strategies
Bing is critical because it powers Copilot's web knowledge:
If you rank well on Bing, you're more likely to appear in Copilot.
- Direct connection: Copilot retrieves information from Bing
- Ranking influence: Bing rankings affect Copilot citations
- Ignored by competitors: Most optimize for Google only
- Opportunity gap: First-movers gain significant advantage
- Different strategies: Bing optimization differs from Google
Timeline for Copilot visibility:
Faster than ChatGPT training data updates. Bing indexing is relatively quick.
- Bing improvements: 30-45 days
- Initial Copilot visibility: 45-60 days
- Full multi-surface optimization: 90 days
- Ongoing refinement: As Microsoft adds new integration points
Copilot reaches the enterprise audience that matters:
If you sell to enterprises, Copilot visibility affects your pipeline.
- Over 90% of Fortune 500: Use Microsoft 365
- Embedded in workflow: Not a separate research tool
- Decision-maker access: Reaches people who buy
- Context-aware: Recommendations happen during work tasks
- Growing adoption: Millions of Copilot users and accelerating
Partially. Some work overlaps, some is Copilot-specific:
We build foundation that helps everywhere, then add Microsoft-specific optimization.
- Entity optimization: Benefits all platforms
- Content structure: Works across AI platforms
- Bing optimization: Copilot-specific requirement
- Microsoft ecosystem: Copilot-specific opportunity
- Multi-surface strategy: Unique to Microsoft
We monitor Copilot through multiple methods:
Full visibility into your Microsoft ecosystem presence.
- Direct testing: Query Copilot and document responses
- Bing rankings: Track rankings that feed Copilot
- Competitive comparison: Your visibility vs. competitors
- Surface coverage: Test across Windows, Edge, M365, Teams
Low Bing rankings are fixable and often faster than Google:
Your Google rankings may not transfer to Bing. We audit both and optimize for Microsoft.
- Less competition: Most companies ignore Bing
- Different algorithm: Some sites rank better on Bing naturally
- Quick improvements: Bing responds faster to optimization
- Compounding benefit: Better Bing means better Copilot
Copilot SEO Resources
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