73% of B2B Buyers Ask AI Before They Ask Google.
Are You in That First Answer?
When buyers ask 'best CRM' or 'top project management tool,' AI gives them a shortlist. Your competitors are on it. We get you there.
Get Your SaaS Visibility AuditTrusted by leading companies
Why AI Buyers Can't Find Your SaaS
Your competitors get recommended. Your product gets ignored.
Your SaaS Is Invisible to AI Buyers
When prospects ask ChatGPT 'best project management tool' or 'top CRM for startups,' your competitors get recommended—not you. 73% of B2B buyers now use AI for vendor research.
Product-Led Growth Hits a Wall
Your PLG motion depends on discovery. But AI answers are replacing the Google searches that drove your self-serve signups. Traditional SEO can't fix this.
Category Leadership at Risk
AI platforms are defining categories in real-time. If you're not part of the AI-generated 'best of' lists, you're ceding category ownership to competitors.
Integration Ecosystem Invisible
Your integrations, API capabilities, and ecosystem partnerships aren't surfacing in AI responses—missing key moments when buyers ask about compatibility.
AI Visibility for Software Companies
A proven system for getting your SaaS recommended by AI platforms
SaaS Category Mapping
We map every AI-generated category response in your space and identify exactly where you need to appear—and what's preventing inclusion.
Product Entity Optimization
Build your product's knowledge graph presence with feature-level entity associations that AI platforms can understand and recommend.
PLG-Aligned GEO Strategy
Align AI visibility with your product-led growth motion—capturing self-serve buyers at the moment of AI-driven discovery.
The SaaS GEO Opportunity
The Growtika Effect
From invisible to recommended in AI-driven software discovery
Search Rankings
AI Citations
Queries missing you
Our SaaS GEO Process
A systematic approach to AI visibility for software companies
Category Intelligence
Map all AI-generated SaaS category responses in your space.
Competitive Gap Analysis
Identify why competitors get cited and you don't.
Entity & Content Strategy
Build the authority signals AI platforms need.
PLG Integration
Align AI visibility with your growth motion.
Category Intelligence
Map all AI-generated SaaS category responses in your space.
Competitive Gap Analysis
Identify why competitors get cited and you don't.
Entity & Content Strategy
Build the authority signals AI platforms need.
PLG Integration
Align AI visibility with your growth motion.
PeopleLoveWorking With Us
"Having worked with many SEO agencies and been disappointed 95% of the time, Growtika is the exceptional 5% that's directly impacted our business as a true dedicated partner."
Asaf Raz
CMO @ Agora
"What stood out most was their combination of high-quality work and tangible results, paired with a great attitude."
Tom Sadon
Head of Marketing @ Clutch
"Growtika delivered exceptional results and pipeline growth with their deep-tech industry expertise."
Mor Levy Gayer
VP Marketing @ Groundcover
"Their strategic approach to SEO, AI search and content marketing has transformed our online presence and lead generation."
Cinthia Portugal
CMO @ Checkly
"We hired Growtika's team because of their proven expertise and hands-on approach. Their ability to work well with our team and integrate their SEO & GEO recommendations into existing growth efforts was extremely impactful and effective."
Stephen Lowing
VP Marketing @ Apono
"Outstanding ROI on our marketing investment. They truly understand the B2B SaaS landscape."
Mor Levy Gayer
VP Marketing @ Groundcover
"Having worked with many SEO agencies and been disappointed 95% of the time, Growtika is the exceptional 5% that's directly impacted our business as a true dedicated partner."
Asaf Raz
CMO @ Agora
"What stood out most was their combination of high-quality work and tangible results, paired with a great attitude."
Tom Sadon
Head of Marketing @ Clutch
"Growtika delivered exceptional results and pipeline growth with their deep-tech industry expertise."
Mor Levy Gayer
VP Marketing @ Groundcover
"Their strategic approach to SEO, AI search and content marketing has transformed our online presence and lead generation."
Cinthia Portugal
CMO @ Checkly
"We hired Growtika's team because of their proven expertise and hands-on approach. Their ability to work well with our team and integrate their SEO & GEO recommendations into existing growth efforts was extremely impactful and effective."
Stephen Lowing
VP Marketing @ Apono
"Outstanding ROI on our marketing investment. They truly understand the B2B SaaS landscape."
Mor Levy Gayer
VP Marketing @ Groundcover
Is Your SaaS Invisible to AI Search?
Get a comprehensive analysis of your AI visibility across all major platforms.
Get Your Free SaaS GEO AuditSaaS GEO Capabilities
Everything your software company needs for AI visibility
SaaS Category Monitoring
Track your position in every relevant SaaS category across AI platforms.
Product Trust Hubs
Build authoritative content for each product area and use case.
Integration Visibility
Ensure your ecosystem appears in 'works with' AI responses.
Technical GEO
Implement llms.txt and AI-optimized infrastructure for SaaS.
PLG Funnel Tracking
Measure AI-driven signups and trial conversions.
AI Answer Optimization
Structure content for AI extraction and recommendation.
AI Platforms & SaaS Discovery
How each AI platform evaluates and recommends software products—and what it means for your SaaS visibility strategy.
| Aspect | Traditional SEO | GEO MarketingNew Era | Growtika Approach |
|---|---|---|---|
| Primary Goal | Rank on search engine results pages (SERPs) | Get cited and recommended in AI-generated answers | →Multi-platform visibility audit + strategic citation building |
| Success Metric | Organic traffic, keyword rankings, CTR | Brand mentions, citation frequency, recommendation rate | →AI citation tracking across ChatGPT, Claude, Perplexity, Gemini |
| Content Format | Long-form optimized for featured snippets | Extractable claims, structured data, entity-rich content | →Trust Hubs with AI-extractable answer blocks & clear claims |
| Technical Focus | Meta tags, sitemaps, page speed, mobile-first | llms.txt, schema markup, knowledge graph optimization | →LLM sitemap deployment + comprehensive schema implementation |
| Authority Signals | Backlinks, domain authority, topical relevance | Source consensus, entity associations, third-party validation | →Strategic third-party presence + cross-source consistency |
| Update Cycle | Algorithm updates (months/years) | Model training cycles + real-time retrieval | →Continuous monitoring + rapid optimization sprints |
| Traffic Pattern | Direct clicks from search results | Brand discovery → direct navigation or branded search | →AI-driven brand discovery → high-intent conversions |
| Competitive Moat | Backlink profile, domain age, content volume | Entity strength, citation consistency, AI trust signals | →Deep entity optimization + sustained citation leadership |
Why GEO Marketing Matters for B2B Companies
73% of B2B buyers now use AI assistants during vendor research. When prospects ask "What's the best [your category] software?", your brand either gets recommended—or it doesn't. Traditional SEO rankings don't influence these AI-generated recommendations.
when AI-cited
with AI
citations
Frequently AskedQuestions
SaaS buyers increasingly use AI for vendor research:
- 73% of B2B buyers use AI assistants
- AI answers replace comparison shopping
- Category queries go directly to LLMs
- Self-serve signups start with AI discovery
- Competitors are already optimizing for AI
GEO aligns with PLG by capturing discovery moments:
- Self-serve buyers ask AI for recommendations
- AI citations drive higher-intent trials
- Category ownership increases brand awareness
- Integration queries surface your ecosystem
- Reduces CAC by optimizing organic AI discovery
High-impact categories for SaaS GEO:
- Horizontal SaaS (CRM, project management, etc.)
- Developer tools and APIs
- MarTech and sales tools
- Productivity and collaboration
- Any category with active 'best of' searches
SaaS GEO timeline:
- Real-time platforms (Perplexity): 2-4 weeks
- Google AI Overviews: 4-6 weeks
- ChatGPT/Claude: 60-90 days
- Consistent improvement over 6 months
- Ongoing optimization for sustained visibility
Comparison optimization is core to SaaS GEO:
- 'X vs Y' query optimization
- Feature comparison content
- Alternative and migration pages
- Competitive positioning in AI answers
- Win rate improvement on head-to-head queries
SaaS GEO Resources
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